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Scent Marketing
What is Scent Marketing?
Scent marketing uses carefully selected fragrances to create positive emotional connections and enhance brand experiences.
How Does It Work?
By strategically deploying scents in business environments, scent marketing influences customer behavior, boosts brand identity, and increases sales.
The Science Behind Scent Marketing
Impact on the Brain
Scents trigger emotions and memories through the limbic system, influencing mood and behavior.
Consumer Psychology
Research shows that scent can affect consumer perceptions, leading to increased purchase intentions and customer loyalty.
Neurological Effects
Studies demonstrate that specific fragrances can stimulate brain activity, enhancing cognitive function and overall well-being.
The Power of Scenting
People are
100x
more likely to remember a scent over any other sense.
75%
Of our emotions generated everyday are due to what we smell.
We recall scents with
65%
Accuracy after 1 yearScent Marketing Case Studies
18%
INCREASE SALES
Zara Home reported an average sales volume increase of 18% due to scent marketing strategies
84%
ENHANCE VALUE
A Nike study showed scent affected desirability of shoes in 84% or subjects, with sublets willing to pay 10-20% more in scented environments.
18%
INCREASE DWELL TIME
Samsung shoppers underestimated actual shopping time by 26% and visited 3 times more product categories when exposed to scent marketing.
